Value = Cost x Function / Time ?

The term ‘value engineering’ repeatedly appears in my inbox, “the project is undergoing ‘value engineering’”. The term sounds enticing. As if it could positively transform a social project (with which my work concerns) with wondrous pragmatic results. It is a technique that is used in many environments within industry, healthcare and government services. However I question whether this WWII production tool that has since gone global is an appropriate way of determining the value and quality in the design of public space today.

‘Value engineering’ or ‘value analysis’ is a technique that was created and implemented in 1947 by Lawrence D. Miles working for General Electric Company in the USA during World War II. As a result of the war there were shortages of materials and particular finishes to products. High demands within the manufacturing industry meant that new ideas were required to increase production. Miles was responsible for purchasing raw materials and came up with the idea that if he was unable to attain a particular material, then it would necessary to find a replacement material which performed the same function.  

Value, here is defined as the ratio of function to cost. Value can therefore be increased by either improving the function or reducing the cost. A fundamental principle of value engineering is that basic functions are preserved, not reduced as a consequence of pursuing ‘value improvements’. Value engineering was also built upon the idea of marketers expecting a product to have a relatively short lifecycle. Products therefore are designed only to last that length of time. This encourages the replacement of high-grade materials or components to reduce unnecessary costs on the manufacturer, and the overall client. The technique has grown to be used worldwide and largely in the construction industry.

This form of engineering is unarguably an advantageous tool in many different production lines. In the cases I am experiencing, primarily city streets and large housing scheme it can also be extremely effective. Developers can control their spending whilst ensuring they obtain the largest possible profit from their project (for example, in sourcing the concrete for the foundations, to the suppliers of their fitted kitchens) and the buyer hopefully gets a better price for their prospective new house. The finish of the apartments will of course also be determined by the client wishes regarding ‘value engineering’ to ensure the project attracts a suitable market of buyers.


On the other hand, private investors prerogative for profit means that the public space between and around such a development becomes a victim of value engineering; choosing the short term solution to satisfy the investor's profit margins. Should they be deciding what percentage of the project funds are spent on public space? Should there be more people involved (putting the cost consultants aside) in making decisions that effect their community? Instead of satisfying the minimum requirements, should there be a percentage of these project budgets dedicated to art, for example, as was frequently implemented in the modernisation and rebuilding of cities in 1960s Germany. I would argue that building projects with public space have a lot more to prove concerning their commitment to the city they are built in. They should be supporting the city's ambitions, respecting its inhabitants daily lives and modern needs, and most importantly ensuring their public value.

Streetlife Surf Isles, Malmo

 

Encouraging a creative culture

A new pilot store in Belgium offering space for young designers to sell their products is a concept "after my own heart". The store SCOOP offers physical space in which upcoming creatives can launch new products, and sell them, without having to be there. Leaving the designer with more time to develop their designs, and pursue new projects.

The concept takes on selling responsibilities, and charges the designer for the space that they are renting based upon the product itself and space it requires. The cherry on the top of this laudable concept is that all sales are commission free. The result is not only a shopping experience that you can tell a story with (that of the designer and their project) but actively brings together the craftsman and businessman in a way that encourages a creative culture stay alive in our cities.

In two weeks time will be the launch of my own similar concept, {as Platform} a project developed together with the Philharmonie in Haarlem and van Dongen-Koschuch | Architects and Planners, all based in the Netherlands. The Philharmonie is a 11000m2 concert hall building, with 200 events per year and around 70,000 visitors, attending a range of events from local concerts to international conferences. vD-K Architects (and namely, Frits van Dongen, the former Rijksbouwmeester) were asked to develop a new interior concept that would use the space in a more inspiring way.

Considering the local role the Philharmonie plays as the "beating heart" of Haarlem, and it's international role as an events space (for the likes of Microsoft) we asked the Philharmonie if they would be interested in doing a little more than replacing their old chairs, using a part of their yearly budget to add another layer of cultural awareness to their programming. Our proposal split the interior concept into two parts. The first part; BASE pieces from established Dutch designers service the functional requirements of the space on a daily basis, and secondly SPECIALS, pieces from upcoming Dutch Designers, creating a unique experience for event goers and providing a platform for young creatives to sell their work. It will require the Philharmonie's current bee-hive of activity to quickly adapt and take on new responsibilities outside their current musical knowledge. Being the dynamic business that they are this didn't phase them, they accepted our proposal and are thrilled to be taking on the new responsibilities involved in housing these special objects. 

The SPECIALS are strategically placed on carpets around the Philharmonie, clearly framed and presented to the visitor. Information about the designer and their projects is available in the vicinity of the object, as well as on the Philharmonie's website where people interested in purchasing an object are directed straight back to the designer. No commission is charged by the Philharmonie, and in the future they even hope to encourage specific events organised around their musical talent and designers combined. There are already talks of some of the current designers involved collaborating to design bespoke pieces specially for the Philharmonie...watch this space.

 

The Philharmonie will be reopening with a new interior on the 14th of April, accompanied by a concert by Spin Vis, more details here.